Overview

We help identify your customers’ emerging needs, translate those into viable innovations, and we find and develop catalytic talent to transform these innovations into sustainable outcomes. In us you find a partner with a rich and market-proven set of capabilities: Successful startup CEOs, venture investors, and functional practitioners in procurement, R&D, marketing, IP, HR, science and engineering, as well as top management consultants and board-level councilors.  Read more

Nascent Demand

The hid­den drivers be­hind con­sumer de­cisions elude even the most cus­tom­er ori­ented com­pan­ies. Fo­cus groups, in-depth in­ter­views, sur­veys, big data or so­cial me­dia map­ping all provide use­ful snap­shots of cus­tom­ers’ cur­rent be­ha­vi­or and think­ing. A meth­od­o­logy that un­cov­ers im­port­ant emer­ging needs would provide a com­pany with an in­valu­able com­pet­it­ive edge. En­join's Nas­cent De­mand Meth­od­o­logy does ex­actly this. We as­sess a cus­tom­er's sub­con­scious and deeply anchored de­vel­op­ment drivers to cre­ate product or ser­vice at­trib­utes, which en­gender a sig­ni­fic­ant price or pref­er­ence premi­um. The res­ults can provide designs for product at­trib­utes, ser­vice design, pack­aging, mar­ket­ing, and sales strategy.

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Innovation

Most com­pan­ies be­lieve in sys­tem­ic in­nov­a­tion. This means that they try to cre­ate an in­nov­a­tion cul­ture, idea-to-mar­ket pro­cess, port­fo­lio man­age­ment, and or­gan­iz­a­tion fo­cused on in­vent­ing or cre­at­ing something new. If this sounds fa­mil­i­ar, you are cer­tainly frus­trated by in­nov­a­tion tak­ing forever and cost­ing more than you care to re­mem­ber. We at En­join and our cli­ents know that sys­tem­ic in­nov­a­tion, while in­tel­lec­tu­ally en­ti­cing, is a fu­tile un­der­tak­ing. We also can show you how in­nov­a­tion cells, held to task to ap­ply a spe­cif­ic set of tools that en­sure pay­back on ex­ist­ing scope while rap­idly cre­at­ing pro- ducts, ser­vices, or busi­ness plat- forms, can cre­ate sig­ni­fic­ant mar­ket op­por­tun­it­ies.

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CORE & Talent

Com­pan­ies miss great op­por­tun­it­ies to find and de­vel­op lead­er­ship tal­ent for crit­ic­al roles in the or­gan­iz­a­tion. Without such tal­ent a com­pany’s in­nov­a­tion cap­ab­il­ity is severely stun­ted. Fur­ther­more, every ser­i­ous study con­duc­ted to date on ma­ter­i­al, cap­it­al or per­son­al pro­ductiv­ity, power­fully links stronger and more bal­anced Tal­ent to se­cur­ing sus­tain-able com­pet­it­ive ad­vant­age. En­join’s work con­cen­trates on identi­fy­ing and help­ing a com­pany de­vel­op its crit­ic­al tal­ent. We look at an or­gan­iz­a­tion in terms of its fu­ture lead­er­ship mix. We have be­spoke ana­lyt­ic­al and coun­selling meth­od­o­lo­gies fo­cused on lead­er­ship teams and in­di­vidu­als that provides our cli­ents with a com­pet­it­ive edge.

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