We help identify your customers’ emerging needs, translate those into viable innovations, and we find and develop catalytic talent to transform these innovations into sustainable outcomes. In us you find a partner with a rich and market-proven set of capabilities: Successful startup CEOs, venture investors, and functional practitioners in procurement, R&D, marketing, IP, HR, science and engineering, as well as top management consultants and board-level councilors. Read more
The hidden drivers behind consumer decisions elude even the most customer oriented companies. Focus groups, in-depth interviews, surveys, big data or social media mapping all provide useful snapshots of customers’ current behavior and thinking. A methodology that uncovers important emerging needs would provide a company with an invaluable competitive edge. Enjoin's Nascent Demand Methodology does exactly this. We assess a customer's subconscious and deeply anchored development drivers to create product or service attributes, which engender a significant price or preference premium. The results can provide designs for product attributes, service design, packaging, marketing, and sales strategy.
Most companies believe in systemic innovation. This means that they try to create an innovation culture, idea-to-market process, portfolio management, and organization focused on inventing or creating something new. If this sounds familiar, you are certainly frustrated by innovation taking forever and costing more than you care to remember. We at Enjoin and our clients know that systemic innovation, while intellectually enticing, is a futile undertaking. We also can show you how innovation cells, held to task to apply a specific set of tools that ensure payback on existing scope while rapidly creating pro- ducts, services, or business plat- forms, can create significant market opportunities.
Companies miss great opportunities to find and develop leadership talent for critical roles in the organization. Without such talent a company’s innovation capability is severely stunted. Furthermore, every serious study conducted to date on material, capital or personal productivity, powerfully links stronger and more balanced Talent to securing sustain- able competitive advantage. Enjoin’s work concentrates on identifying and helping a company develop its critical talent. We look at an organization in terms of its future leadership mix. We have bespoke analytical and counselling methodologies focused on leadership teams and individuals that provides our clients with a competitive edge.